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First to create the worlds first direct view portable television today Sony is a world class leader in reliable electronics. Sony is committed to bringing the world the best in technology and remaining the leader in consumer electronics by not simply recreating products but actually inventing new technology with that elegant and ergonomic Sony style. The Sony BRAVIA range of LCD TV's are the best known brand on today's competitive market. BRAVIA which stands for Best Resolution Audio Visual Integrated Architecture has been developed by Sony to power their exceptional range of LCD TV's that feature enhancements such as Motionflow +100Hz to create a smooth picture and 24p True Cinema for a greater Cinema Experience and S Force which produces a surround sound effect. When you are looking for the very latest in technology, the ultimate in style and a brand you can trust its not hard to see why so many people choose SONY LCD TV's

Full HD reproduces the picture in the exact way it was transmitted without having to scale the image to fit a lower resolution TV.

The number 1080 refers to the lines of vertical resolution and the letter p stands for progressive scan as apposed to interlace scan that is less smooth and can cause flicker.

A video format that operates at 24 frames per second. Standard TV uses 25 frames per second where as films for the cinema are shot at 24 frames per second. 24p mode allows you to enjoy films at the speed the director intended and not played back faster as would normally occur on a set not equipped with 24p.

Traditional TV's display visual images at 50Hz frames per second. 100Hz runs at twice that amount by creating an extra unique frame between each of the existing 50 frames. Doubling the frames displayed per second results in a much smoother picture especially when watching fast action movies and sports.

Quadruple speed frame rate for TV. Three predictive new images are added to the action giving you an astonishing 200 frames per second that results in super sharp images ensuring that you don\'t miss a single detail of the action taking picture clarity one step further and eliminating judder and blur.

Digital Living Network Alliance allows your home and mobile entertainment devices and PC to share digital content, such as photos, music and video, with each other via a wired or wireless network, both within and beyond the home giving you the freedom to access, play and share your favourite content regardless of where you are.

A new technology that uses multiple LED\'s around the outer edge of the screen as apposed to LCD that uses a simple constant backlight to illuminate images on the screen and can lead to black and grey looking washed out. LED\'s can brighten, dim or turn off when required giving blacks a far more authentic look and colours greater subtlety.

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SONY KDL40W5500 40 INCH LCD TV

This innovative TV delivers the next generation in picture excellence with unrivaled depth and clarity

Full HD 1920 x 1080

100,000:1

Digital Tuner

BRAVIA ENGINE 3, Picture in Picture, Advanced Contrast Enhancer , Live Colour

£705.00

SONY KDL40Z5500 40 INCH LCD TV

This TV delivers a flawless performance. See, hear and feel the thrill no matter what you are watching

Full HD 1920 x 1080

100,000:1

Digital Tuner

£1030.48

SONY KDL32W5500 32 INCH LCD TV

The W5500 delivers next generation picture quality with full HD resolution and 80,000:1 contrast ratio

Full HD 1920 x 1080

80,000:1

Digital Tuner

BRAVIA ENGINE 3

£551.08

SONY KDL46W5500 46 INCH LCD TV

The W5500 delivers the next generation in picture excellence with unrivalled depth of richness of clarity

Full HD 1920 x 1080

100,000:1

Digital Tuner

£1017.55

SONY KDL37W5500 37 INCH LCD TV

Enjoy next generation viewing with unrivalled depth, richness and clarity

Full HD 1920 x 1080

50,000:1

Digital Tuner

£659.18

SONY KDL37V5500 37 INCH LCD TV

Experience true colour that comes alive in full HD and network all of your digital devices

Full HD 1920 x 1080

50,000:1

Digital Tuner

£619.23

SONY KDL40S5500 40 INCH LCD TV

A stylish and smart and budget conscious TV that will save energy with a number of built in eco settings

Full HD 1920 x 1080

33,000:1

Digital Tuner

£558.13

SONY KDL52Z5500 52 INCH LCD TV

This TV is a sight to behold, super smooth and pin sharp. Beneath its sleek draw the line design ...

Full HD 1920 x 1080

100,000:1

Digital Tuner

£1938.75

SONY KDL46WE5W 46 INCH LCD TV

The ultimate eco friendly TV that leaves a lasting impression but not on the environment

Full HD 1920 x 1080

100,000:1

Digital Tuner

£1293.68

SONY KDL40V5500 40 INCH LCD TV

This TV allows you to network all of your digital devices and opens up endless entertainment possibilities

Full HD 1920 x 1080

60,000:1

Digital Tuner

£630.98

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