It seems like the extremely pricey Sony XEL-1 is finally launching in the UK despite the current economic downturn. As if that's not peculiar enough, who would have expected the Japanese company to offer this two-year old OLED TV at a whopping US$4,950. For that price, you're obvious better off with an LED-backlit LCD TV or a Pioneer Kuro which are far more practical than the Sony's puny 11-inch screen with comparable contrast performance.

Having said that, there're the usual bragging rights for the XEL-1's dangerously thin 3mm-thick display panel and cutting-edge OLED technology. Well, at least the Britons have an option unlike we folks in Asia outside Japan. Hey Sony, we have many high-rollers and multimillionaires here, too.